[Unbranding] When the vibes are loadbearing with Sharon Wagner
When the vibes in your business are "loadbearing," your branding and positioning matter more than almost anything else.
In this ✨BONUS✨ episode of the Unbranding series I'm joined by Sharon Wagner, from Swail Studio to chat about:
How she knew it was time to rebrand her business
The foundational work that came long before the visuals
What it means to step in to a new identity
The work of integrating your new brand
Expert tips for knowing when it's time to rebrand and working with a signer for the first time
Connect with Sharon:
Substack (long-form writing): The Edge Cases
Mentioned in this episode:
